Michael Drummond: Being Played
Michael Drummond: Being Played weaves a narrative about the effects of the fast fashion industry on climate change through the lens of chess-inspired creations by Saint Louis-based garment designer Michael Drummond. The exhibit showcases new designs using a variety of naturally-occurring and man-made materials and techniques, including laser-cut synthetics, clothing spun from steel, handcrafted shoes and digitally-printed accessories.
Case Overview
Client:
World Chess Hall of Fame / Michael Drummond
Year:
2020
Services Provided:
Art Direction
Branding/Design
Photography Direction
Print Promotional Assets
Project Management
“Though he has dedicated his life to celebrating and creating fashion, Drummond seeks to educate the viewer about the waste and pollution caused by the fashion industry. To represent the challenges climate change poses to humanity, he was driven to find a famous game depicting an underdog playing against a superpower. He was led to Dr. Frank Poole playing against the supercomputer HAL 9000 in 2001: A Space Odyssey. Though Poole ultimately resigned, HAL 9000 was programmed to win 50% of the time to encourage good morale.”
Exhibition Poster
Teaser Promotional Flyers
Exhibition T-Shirt
Sam Watkins Park & Michael Drummond, Early Promotional Photoshoot
